Posted: Oct 05 | Full-time Social Media

Social Media Specialist

Company: WSS
Job Location: Los Angeles, CA - Onsite

About Us:

About WSS: WSS is an athletic specialty footwear retailer in the U.S. doing business in neighborhood-based stores. Consumers trust WSS for the best brands, greatest values and largest selection of athletic, dress, fashion and casual footwear for the entire family. Our large store format enables us to showcase thousands of styles from top name brands like Nike, Adidas, Jordan, Vans, Converse, Reebok, Puma, Fila, Timberland, Skechers, etc. In addition, WSS carries quality private brands augmenting the breadth of selection to deliver amazing value to our customers.

Job Description:

WSS, the LA-based shoe retailer, is looking for an entry level Social Media Specialist to join our team. As a Social Media Specialist, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts.

About WSS:
WSS is an athletic specialty footwear retailer in the U.S. doing business in neighborhood-based stores. Consumers trust WSS for the best brands, greatest values and largest selection of athletic, dress, fashion and casual footwear for the entire family. Our large store format enables us to showcase thousands of styles from top name brands like Nike, Adidas, Jordan, Vans, Converse, Reebok, Puma, Fila, Timberland, Skechers, etc. In addition, WSS carries quality private brands augmenting the breadth of selection to deliver amazing value to our customers.

Social Media Specialist duties and responsibilities:
• Develop, implement and manage our social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Use social media marketing tools such as Hootsuite, Google Analytics, Facebook Business Manager, and more
• Work with designers to ensure content is informative and appealing
• Collaborate with Marketing, Merchandising, and Store Operations teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Provide constructive feedback

Social Media Specialist requirements and qualifications
• 1-3 years of experience as a Social Media Specialist or similar role
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Familiarity with Photoshop and content creation
• Excellent multitasking skills
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• BS degree in Marketing or relevant field

Please email your resume and a cover letter to SGUILLEN@SHOPWSS.COM